These two businesses are next to each other and are competing for the same retail talent.

The one on the right, on the blue door, has a small, nearly invisible sign. Next to the sign are two non-customer-friendly notices.

The other business has a beautiful, bold sign with a clear message and a call to action.

The poster probably costs $300 to make but you can use it year round.

Which business do you think gets more and better applicants?

Which company would you want to work for?

In retail, you don't have to be a big company to make eye-catching signs. You just have to copy what they do!