These two businesses are next to each other and are competing for the same retail talent.
One has a small, nearly invisible sign. Next to the sign are two non-customer-friendly notices.
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I think we can all agree that most people today do a lot of “headline reading”.
A headline reader is someone who scrolls through a social feed or news app and reads a headline but doesn’t bother to read the full article.
And yet they form an opinion (or claim expertise) about the topic without reading a word.